Build Your Nonprofit Brand.
This workbook will teach you how to:
Define your nonprofit's core identity
Identify your ideal donor and communicate with them effectively
Brand yourself visually
Strategically share all of this information online
With a background in marketing and branding, we designed this to help you cultivate a community genuinely invested in your cause, enabling you to begin fundraising effectively with their support.
In this workbook, you will find a series of questions, instructions and advice that will help you create the foundation of your voice as a nonprofit organization and solidify your messaging.
In today's digital world, your nonprofit's financial freedom relies on mastering digital fundraising, starting with nurturing a vibrant online community (which we will teach you how to create).
If you have had difficulty...
Creating a supportive community and online presence
Cultivating a donor base that is engaged with your content
Running successful digital fundraisers
Understanding what kind of content to create or newsletters to write
This likely indicates a disconnect between your nonprofit's identity and the audience you're aiming to engage with.
That's where this workbook comes in: to help you in expanding your community so that you can effectively fundraise and make a meaningful difference in your charitable work.
And what's step #1? Build Your Brand.